About Our History

Our story: Love and resilience

It all began in 2011, when a painful turn of events tested our limits: we lost the foundation of our family and, with it, the security we had. Juliana, a mother of four, found herself alone and adrift in a sea of ​​debt and uncertainty. Amidst the grief and chaos, a small but powerful gesture ignited a spark of change. By selling some clothes, she managed to raise R$10 – money she transformed into new hope by buying raw peanuts.

With a lot of love and few resources, Juliana prepared a homemade peanut butter that was pure magic . She always says that the secret ingredient was love. This love not only filled our peanut butter with a unique flavor, but also paved the way for a future we never imagined. From a recipe made in a home kitchen to a factory of over 1000 square meters, our journey is proof that, with dedication and courage, it is possible to overcome any adversity.

Today, with over 7,000 points of sale and one of the largest e-commerce platforms in the segment, we are led by Juliana, our tireless CEO, and her children: Alline, the marketing director full of brilliant ideas; Allan, the administrative director who keeps everything on track; and Allex, the sales director who never misses a sale. Our story is about transforming losses into gains, despair into delights. Come discover the taste of true love in our products.

Watch our documentary!